1. The consolidation of the company's own resources
2. Macroscopic Environment (PEST) Analysis
Political, economic, technological, social, resource and other factors
3. Analysis of industry status
1. Industrial environment analysis
2. Market capacity and potential survey
3. Analysis of the overall situation of the industry market
4. Research on key factors for success at this stage
5. Analysis of industry market prospects and development potential
6. Research and analysis of development opportunities
4. Customer research (stakeholders)
1. Distribution and characteristics of market customers. (Such as age, income, occupation, education level, consumption level, etc.)
2. Customers 'consumption psychology and the basis that affects consumption decisions. (Such as the relative importance of price, brand, quality, service, and sales environment.)
3. Customers 'consumption motivations (category consumption motivations, brand consumption motivations)
4. Customer purchasing behavior patterns
5. The main factors affecting customer brand identity
6. The main factors that affect customer purchasing behavior
7. Analysis of customer purchasing process
8. Customers 'habits of purchasing places